BS3 Festival at Ashton Gate Stadium

Doing things differently, Full Fat pioneered a joint venture model with Ashton Gate Stadium to conceptualise, program and promote a huge multi-artist stadium festival in Bristol.

Our role included overseeing the entire project, from concept to completion.

The inaugural event was a tremendous success, making it the largest stadium festival in the South West of England, which also led to the highest food and beverage spend the stadium had achieved in over 20 years of concert history.

The festival featured back-to-back performances across two stages with artists such as Ne-Yo, Craig David Presents TS5, DJ Spoony Presents Garage Classical, Dizzee Rascal, Jess Glynne, Roni Size, Stefflon Don, Damage, House Gospel Choir, and was hosted by Fatman Scoop.

In addition to programming and booking the artists, we oversaw the production, show delivery and operations. Whilst strategising the marketing and promotional campaign, which spanned TV, radio, online, socials and out-of-home advertising.

Photos and video courtesy of Fever Pitch.